Features

Two modes.
Your control.

Start with full visibility and zero risk. Add execution when you trust the data. Every feature is designed to keep you in control.

Two modes. Your choice.

Start with clarity.
Add automation
when you're ready.

Most teams start in Analysis Mode — full visibility, no automatic actions. When you trust the data and the rules, you flip to Execution Mode. You can switch at any time, for any account.

MODE 01
Analysis Mode
DEFAULT

Full visibility into your campaigns. The agent reads, analyzes, and recommends. Nothing is changed without you. Perfect to start — and for teams that want insights without risk.

▸Performance dashboards — spend, CPI, ROAS, CPA
▸AI chat — ask anything, get structured answers
▸Recommendations — what to pause, scale, or review
▸Alerts — CPA spikes, budget anomalies, creative fatigue
—No automatic execution — read-only
MODE 02
Execution Mode
OPT-IN

The agent acts on your behalf — but only within your rules. You set the CPA ceilings, ROAS floors, and budget caps. Every action is logged, explained, and reversible.

▸Everything in Analysis Mode
▸Auto-pause losers by your rules
▸Auto-scale winners with your limits
▸Runs every 4 hours — you define the thresholds
▸Pause the agent anytime — one click
What you actually see

Clear answers.
No dashboard hopping.

Ask anything about your campaigns in plain language. The agent fetches the data, structures it, and explains what it means. This is what you see by default — before any execution kicks in.

"Which creatives had the lowest CPI in February?"

→ The agent fetches the data, ranks by CPI, highlights the winner, and tells you why it performed — without you opening a single dashboard.
February 2026 — Performance Summary · All Platforms
This is what the agent shows you after each analysis cycle
↳ GENERATED IN SECONDS
Total Spend
$48.3k
Android 75% · iOS 25%
Total Installs
67,550
↑ Android 63.4k · iOS 4.1k
CPI Blended
$0.57
Meta $0.71 · Google $0.54
CPA Transaction
$4.63
Meta $2.92 · Google $5.82
Install → Registration Rate — Weekly
Android · Feb 2026
41.1%
27 Jan
37.3%
2 Feb
36.1%
9 Feb
39.5%
16 Feb
40.5%
23 Feb
Agent insights
Efficiency dropped when volume peaked. The week of Feb 9–15 had the most installs (17,005) but the worst registration rate (36.1%). More spend ≠ better results.
Recovery by end of month. The last week hit 40.5% — efficiency improving as volume normalized. The agent flagged this as a signal to hold current budgets.
Best week had the lowest spend. Jan 27–Feb 1 showed 41.1% rate on lower volume. Consider reducing broad audience budgets and concentrating on what qualifies.
Top Creatives by CPI — Meta Android
February 2026 · Min. 100 installs
#CreativeInstallsSpendCPI
1Boosting SW - incognita218$77$0.35
2DIC-25_UGC_V — Belén Copia3,974$1,951$0.49
3ENE-26_UGC_V — Gasti Copia 2957$502$0.52
4Boosting SW - Oficial514$301$0.59
5JUL-25_VA_M — Trend5,063$4,300$0.85
Spend by Platform
Android + iOS · Feb 2026
Meta Android
$28.8k
Google Android
$7.5k
Meta iOS
$4.8k
Google iOS
$7.3k
Execution Mode

When you're ready,
it acts for you.

Once you've reviewed your rules and trust the data, flip to Execution Mode. The agent starts acting on your behalf — pausing losers, scaling winners — always within the limits you've set. Every action is logged and explained.

4h
Between every scan — while you sleep, work, or focus on clients
100%
Of actions explained in plain language — no black boxes, ever
3
Platforms covered — Meta, Google and TikTok, all at once
EXECUTION MODE ACTIVE — rappi_ar_001 — rules applied
2025-03-23 04:12 UTC3 actions taken
ACTION 1 OF 3PAUSE · META ADSET
▸pause_entity(type="adset", id=44821, account="rappi_ar_001")
adset: "Lookalike 2% — 25–44" · CPA_7d: $58.40 · spend_7d: $320 · status: ACTIVE
✓ status updated → PAUSED
What happened
Paused the "Lookalike 2% — 25–44" audience on Meta. Its 7-day CPA was $58.40 — 82% above the $32 target.
Why it matters
Every dollar spent here was returning poor results. Pausing it redirects that budget to better-performing audiences. ~$240 protected in the next 24 hours.
CPA was$58.40
Target$32.00
Budget saved~$240
ACTION 2 OF 3SCALE · META CAMPAIGN
▸change_budget(type="campaign", id=8812, delta="+20%")
campaign: "Black Friday Retargeting" · ROAS_7d: 6.2 · CPA: $14.80 · budget: $400
✓ daily_budget updated → $480
What happened
Increased the daily budget for "Black Friday Retargeting" by 20%, from $400 to $480. This campaign has been consistently delivering a 6.2x ROAS over the past 7 days.
Why it matters
A 6.2x ROAS means every $1 spent returns $6.20. The additional $80/day in budget should generate ~$496 in additional revenue per day if performance holds.
ROAS 7d6.2x
Budget change$400 → $480
Projected rev/day+$496